1.Product Opportunity 10% : Describe, clarify, support and justify the opportunity. Why was the product chosen?
2.Market 10% : Describe the key characteristic of the Market. Indicate your source what is known and what is speculation.
3.Concept 10% : Describe the product or service and sell the concept
4.Product Research 40% : Product Research plan, rationale and methodology, justify your design and methodology
5.Team Action Plan 20% : Clear indication of tasks completed vs tasks yet to be completed. Action plan and GANTT chart clearly allocating responsibilities and tasks.
6.Challenges 10% : Identification of major challenges anticipated and your plan to overcome these.