was the building of a $50 million Web -enabled reservationsystem (called NexGenRes) but also lots of other initiatives based on the Web. Murphy compared thecurrent reservation system to a bowl of spaghetti.Seven different reservation systems existed that
did not talk to one another, thus preventing the providing of both useful detailed information and a
common view of the customer to the sales and marketing departments. As Rice noted, business users
needed a holistic view of customers and the ability to access the information through a single source.