CORE VALUE • • • • Performance Sport is the foundation for all we do and executional excellence. Passion Passion is at the heart of our company and continuously moving forward, innovating, and improving. Integrity The company are honest, open, ethical, and fair. People trust us to adhere to our word. Diversity The company takes people with different ideas, strengths, interests, and cultural backgrounds to make our company succeed. We encourage healthy debate and differences of opinion.
BRAND VALUE • • • • • • Authentic Passionate Innovation Inspirational Committed Honest BRAND ATTITUDE Impossible is Nothing KEY MARKETS • North America • Russia • Greater China KEY STRATEGIC PILLARS • • • Gaining sales and market share with key growth categories such as Running and Basketball within Adidas Sport Performance. Expanding Adidas Sport Style in the fastfashion business. Maintaining adidas Originals’ strong momentum to serve the needs of the fashion-driven lifestyle consumer. 5
CORE VALUE • • • • Performance Sport is the foundation for all we do and executional excellence. Passion Passion is at the heart of our company and continuously moving forward, innovating, and improving. Integrity The company are honest, open, ethical, and fair. People trust us to adhere to our word. Diversity The company takes people with different ideas, strengths, interests, and cultural backgrounds to make our company succeed. We encourage healthy debate and differences of opinion. BRAND VALUE • • • • • • Authentic Passionate Innovation Inspirational Committed Honest BRAND ATTITUDE Impossible is Nothing KEY MARKETS • North America • Russia • Greater China KEY STRATEGIC PILLARS • • • Gaining sales and market share with key growth categories such as Running and Basketball within Adidas Sport Performance. Expanding Adidas Sport Style in the fastfashion business. Maintaining adidas Originals’ strong momentum to serve the needs of the fashion-driven lifestyle consumer. 5
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