Driven by industrial advancement, Malaysia is known to be one of the fast developing countries in the ASEAN
province (Ali, 2011). These extreme industrialization, vibrant development growth and vigorous consumption
patterns have been adversely affecting the quality of the environment and its future. To cater this problem, the
Malaysian government has introduced important regulations to protect the community by minimizing the effect
of businesses on the environment (Lu & Castka, 2009). Also known, Malaysia is one of the earliest countries in
the world that has given serious attention to the issues related to the environment by enacting the Environmental
Quality Act in year 1974 (Sinnappan & Rahman, 2011). Recently, sustainability is known as one of the three
goals highlighted in the New Economic Model of Malaysia. The Prime Minister of Malaysia, Dato’ Sri Mohd
Najib Tun Razak has mentioned that “the New Economic Model must include a commitment to sustainability,
not only in our economic activities, but in considering the impact of economic development on our environment
and precious natural resources. There is little value in pursuing a future entirely based on wealth creation.
Pursuing growth that depletes resources and displaces communities will have dire consequences for future
generations” (Bursa Malaysia Berhad, 2010, p. 1).