Heesterman said, There's that the current core business now is actually fairly static and its growth opportunities we need to look really the strategy. With a vision to be a key player globally, Airways faced the challenge of maintaining its strong reputation in its core business, and ensuring new projects were appropriately aligned with its core business.
Airways was also conscious of a changing industry environment in terms of a history of cooperation and a future of increasing competition.
While the industry was viewed as a cooperative one, it was increasingly apparent that companies in the industry were also competing in international markets. Airways' status as the world's first commercial air navigation service provider and its continued success resulted in both recognition and competition within the industry. Approximately 20 per cent of Airways' revenue came