The list below refers to what’s needed to evaluate the potential and commercial attractiveness of each segment.
Criteria Size: The market must be large enough to justify segmenting. If the market is small, it may make it smaller.
Difference: Measurable differences must exist between segments.
Money: Anticipated profits must exceed the costs of additional marketing plans and other changes.
Accessible: Each segment must be accessible to your team and the segment must be able to receive your marketing messages
Focus on different benefits: Different segments must need different benefits.