The benefits of the business in the medium term It may come from the business using strategic customers. The growing rapprochement between prospects and customers. To aspire to change the target to become a new customer of the Company. Maintaining the existing customers of the business to remain. Hope to result in increased sales volumes (Up-Selling) or expanded product lines. (Cross-Selling) sold to the same customers. And even change the past, customers stop buying the products already. Back to the customer's business as usual.