The store location is the gate to capture the customer and incite them in to the store to enhance sale opportunity. The company chooses the location at an ‘A’ location which means a great location with high density of the passersby. (CP ALL Plc, 2009) Good location characterizes as convenient. (N. Sodchuenjit, personal communication, 2009-04-27, and A. Soisuwan, personal communication, 2009-04-29). It also raises the firm’s recognition of the trademark 7-Eleven.