Summary Analysis:
Based on the above, you will see that my chosen package to redesign “Lucas’ Paw Paw Ointment”(red packaging) is quite poorly placed on the ‘clarity’ front, but is positioned well on the ‘price’ front. Compared to other items that the product is compared with, the other items are easy to place on the clarity line, as they 1) Have instructions on the packaging to explain product and use (Lucas’ lacks this minor detail) and 2) is positioned with similar products in the store, regardless of what store you purchase the product from. It is value for money however.