In 2008, Oliver Zeller (digital set designer,
Prince of Persia: The Sands of Time) was
approached by production designer Tino
Schaedler, who would later become his
business partner, about a concept Schaedler
had developed with his partners at the design
collective NAU. What Schaedler envisioned
was a cocoon in which one could escape
the bustle of urban life — a new way of
interacting with computers, a place where
your entire body became the interface and
was completely immersed in visual and
aural content. Inspired by the concept, Zeller
enthusiastically suggested they produce a
teaser short film, a faux commercial around
the concept.