Than EB00millon was added to Sainsbury's market value as it defed a fierce rket price war with bener-than-expected quarterty sales and forecast higher shoppers off promotions and focusing on lower regular prices has paid off as t new customers while existing customers have bought more items ly launched Tu clothing website has made a strong start while an overhaul of its a ranges brought a four per cent rise in Taste the Dnerence sales volumes cutive Mike Coupe, pictured, noled"encouraging signs of stabilisation" in the nce of Rs bigger stores afer a downturn over the past four or five years, although it arty to say the corner had been turned dont think the market is gelting any easier but we have simplified our prices and hem It makes our supply chain easier to manage cenes orders grew at more than 15 per cent and clothing sales were up nearly 13 elped by its Back to School campaign. r current market trends continue, annual underlying pre-tax proft will be y ahead' of the consensus forecast of £548million. nalyst Bruno Monteyne said the update marked a"change of tone' for s, adding it has tried to take a cautious message up to now-that it will go toe atever price investment anyone else makes