3. Discussion
In the current paper which has studied impact of website information convenience on e-commerce
success of company, we have made and developed a model which studies first the factors that have
effect on website information convenience and second how website information convenience can lead
to e-commerce success of company. Website information convenience is an important factor for ecommerce
success of company. As this study shows there are three important factors which have
effects on website information convenience: type and a variety of information exist in websites,
website design and attractiveness of website and personalization in website. These three factors make
website information convenience for customers. Website information convenience will lead the
company to e-commerce success by making loyal customers which will purchase more in future and
also by valuing customers by giving them the opportunity to not waste their time by searching in wrong
directions. These two factors can lead to e-commerce success of company.
4. Conclusion
This study shows that there are many factors that can affect website information convenience and
this convenience has direct effect on e-commerce success of companies. With providing the easy and
clear view of information, customers can have lots of options to buy service or goods. Personalization
in the websites helps companies to attract more customers to their website. This type of attracting
customers is one of the most effective ways of marketing for a company. On the other hand it can
improve customer loyalty to the company by providing an easy and clear view of information about its
product or services in their web site and also by saving the valuable time of customers. These results
show that how website information convenience can lead to e-commerce success of company.
Fig.