Market assessment: AirAsia has a very good brand in Asia, through its promotion programs, marketing campaigns, sponsoring many events, etc. Beside AirAsia have many followers on Twitter and Facebook Fans. Google also granted AirAsia as the most visited travel websites in Asia. 2.
Yield management and pricing: AirAsia master the yield management; the company understands well the market and ready to anticipating the changes of the external environment. AirAsia able to influence customer behavior in order to maximize profits through the affordable ticket price (which has the lowest cost so that can offer lowest price) and add-on service (meal on-board, travel insurance, seat selection, hotel and car booking, etc. 3.
Routes Planning: AirAsia has the widest routes in ASEAN; which is 132 routes over countries, and will keep growing together with the growth in the number of aircraft. 4.
Fuel Management: AirAsia use Airbus A320 which has more fuel efficient than a Boeing 737, and for the future AirAsia has ordered a new design of Airbus A320 Neo
that have 15% more fuel efficiency. AirAsia‟s aircraft mostly fly on cruise pha
se (pilot will decrease the engine's thrust to the optimal setting of fuel burn and thrust produced in order to conserve fuel)