Psychographic Segmentation
The psychographic segmentation focused on people's lifestyle and personality. Mazda 6 is one of the best cheap sport cars in people's mind. It means the customers like driving and the car very much. They want their car which has good power to increase the speed or have exact control. The new Mazda 6 is continuing to try the best to make an excellent sport car to people, and which want to give people the wonderful time when they are driving. Therefore, most customers who want to buy a sport-car may first think about Mazda.
Read more: http://www.ukessays.com/essays/marketing/a-report-on-mazda-motor-corporation-marketing-essay.php#ixzz3qFeQf04S