Small-business owners face a massive challenge when it comes to marketing their companies and products. Without the proper tools or experience, they can end up spending large budgets with no guaranteed return.
The typical customer sees countless ads every day, across a huge array of channels.
The chances of a small business successfully cutting through that noise are slim. The way small businesses thrive is through relationships, and influencer marketing could be the best option.
Create a cost-effective campaign.
An influencer-marketing campaign is extremely flexible, meaning that your initial investment can be quite small and a successful program can immediately be scaled up.
2. Build brand loyalty fast.
A startup does not have the benefit of years of customer relationships and brand loyalty. By having an influencer create native content with your brand’s message, you can build equity with potential customers more quickly.
Thus, you leverage the longstanding relationship an influencer has with an audience based on a crucial pre-established trust. You are essentially being introduced to the person's followers with an implicit credibility: This gives a company a major advantage, especially when paired with the vital market research that social media can provide on consumers (from "likes," shares and comments).
3. Achieve highly targeted advertising.
The traditional model of attempting to reach a large, broad audience can be very expensive and inefficient. With an influencer-marketing platform, you can create a highly targeted campaign by zeroing in on very specific variables, like the geography of consumers or an age group.
5 Surefire Ways to Get Clients to Pay on Time