There will be no shortage of American car dealers wanting to buy up all the wonderful 1950s American cars that still fill the streets of Havana.
When the trade ban came, Cubans had to keep these cars on the road because they couldn't buy new ones. Now these gas guzzling, chrome lined, finned and winged monsters are total collectors items.
You just look at Cuba's crumbling infrastructure and you see the need for investment.
But here's the thing, and the challenge for the country's ageing political elite.
How to exploit economic opportunities while keeping Cuba the distinctive, raucous, friendly and exuberant place it is today.