In the turbulent decade of the 1960s, however, the seeds of a corporate-led counterreform movement were planted. After the assassination of President John F Kennedy in the fall of 1963, a variety of social reform movements swept the nation-driven in part by the restless energy and idealism of the huge postwar baby boom generation just entering young adulthood. The civil rights movement, the women's movement, the first guy rights demonstrations, the consumer rights movement, Lyndon Johnson's War on Poverty, and the escalating protests against the continuation of the ill-considered proxy war against communism in Southeast Asia all combined to produce a fearful reaction by corporate interests and conservative ideologues.