Nintendo introduced the Wii in the United States in November 2006. For $250 , consumers received the slim, all white console, one motion-sensor controller,one "nunchuck" controller (used for certain games), and the videogame Wii sports. Fifteen Wii games were available at lunch time, as were various accessories, including traditional horizontal controller for "old school" gamers. The Wii met with such enthusiastic consumer reception that production fell far short of demand for more than 12 months after initial release. Between release and August 2008, the Wii outsold its two rivals in every month except one. The Wii's enthusiastic audience ranged from preschool children to nursing home residents. Even Queen Elizabeth of England was reportedly a fan.
The Next-Generation Dilemma
In 2008,with the Wii outselling the PlayStation 3 by a ratio of 2:1 worldwide, Sony's Hirai knew that his division faced vital questions:
- What should the target consumer audience for PlayStation be in the future?
- To what degree should Sony pursue the new segments of gamers that Nintendo had unlocked with the Wii?
- Should Sony continue to position the PlayStation as ultimate hub for the digital living room by packing it with ever more features and technology?
- Or should it change course? If so, how?
- Most importantly, how could Sony reclaim leadership of the videogame industry
Nintendo introduced the Wii in the United States in November 2006. For $250 , consumers received the slim, all white console, one motion-sensor controller,one "nunchuck" controller (used for certain games), and the videogame Wii sports. Fifteen Wii games were available at lunch time, as were various accessories, including traditional horizontal controller for "old school" gamers. The Wii met with such enthusiastic consumer reception that production fell far short of demand for more than 12 months after initial release. Between release and August 2008, the Wii outsold its two rivals in every month except one. The Wii's enthusiastic audience ranged from preschool children to nursing home residents. Even Queen Elizabeth of England was reportedly a fan.
The Next-Generation Dilemma
In 2008,with the Wii outselling the PlayStation 3 by a ratio of 2:1 worldwide, Sony's Hirai knew that his division faced vital questions:
- What should the target consumer audience for PlayStation be in the future?
- To what degree should Sony pursue the new segments of gamers that Nintendo had unlocked with the Wii?
- Should Sony continue to position the PlayStation as ultimate hub for the digital living room by packing it with ever more features and technology?
- Or should it change course? If so, how?
- Most importantly, how could Sony reclaim leadership of the videogame industry
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