A marketing executive's job description includes overseeing and approving the company's marketing budget, according to the article titled "A Day In The Life of a Marketing Executive" at princetonreview.com. A marketing executive's job description also entails approving all product packaging and pricing decisions, making final decisions about all print, radio and television advertising; and exploring new markets or opportunities for the company. Marketing executives are also responsible for developing their subordinates and administering their performance appraisals.