6. Empirical approach to studying the media uses a technique to analyse the parts of media messages and their meanings. society, all the effects and consequences of mass media are 7. Based on the reading on functions of media in called dysfunctions behavior, you would want to use 8. If you want to study the effects of social media on university students' critical approach and microanalysis. and contrast 9. Being exposed to many different views provides many choices and ways to compare information before people can believe them can transmit bad 10. The media can transmit good values and portrayals of good behaviour. However, it also values that can be imitated by the younger generation.