As such, the embracing of sustainability by companies should be further encouraged in view of the wide ranging impact of the industry, Various parties have been supportive of this stance as can be seen from increasing regulatory pressures and the promotion of voluntary sustainability reporting by non-governmental organisations. As sustainability requires the fusion of economic, environmental and social goals, the measurement, management and control of sustainability performance pose a big challenge. Companies are confronted with the task of reporting sustainability related information responsibly, while at the same time incorporating sustainability results into their business decision making