Marketing Strategies That Work
What marketing strategies work for small businesses today? What are the best ways to get customers to know about your business, contact you, or make a purchase?
Finding the right marketing strategies to use has always been a challenging task for small businesses. But the growing number of marketing channels available today make it even more difficult to find the best marketing strategies to build your business.
The consumer who's searching the web for the best price on printing business cards may never see your ad in the local newspaper. The woman who gets a text message at 11:15 am from a nearby deli telling her that today's lunch special includes a free diet soda may never bother to look at the coupons your bagel shop mailed with a similar offer.
The homeowner who needs a dishwasher repaired may look first at the classified ads in the local weekly newspaper. And, the middle school teacher who thinks her students and their parents spend too much of their waking hours using computers or other digital devices may never see the free sample ad you're running on Facebook.
So, what is the best way to promote your business today? Unfortunately, there's no one push-button marketing idea that will send a steady stream of customers to your door. Whether you sell products or services, you must use multiple marketing strategies to attract and keep customers.