The weakness of the company is a very high turnover rate among salespeople
(200%). Most of them sell Mistine products as a second job. Because the brand
image of Mistine is female-oriented, it is difficult for the company to expand their
product lines to target the men’s segment. Thai people perceive Mistine as a lowerincome
product. They may think that the product does not have a good quality
because the company sells it at a low price. Since the success of Mistine depends
mostly on its salespeople, it could be a possible weakness in the future if competition
among direct-selling companies increases or the power of labor unions gets higher.