Individual blends were not free from corruption however: "'Peter's Blend' or 'House Blend' says nothing about where the coffee comes from, allowing the roaster or retailer near flexibility, but so again does the sale of 'Mocha style' or 'Blue Mountain style'" (Roseberry 1996: 769). Many roasters dressed up less impressive and flavorful coffees with fancy names. Still, other small roasters were able to establish a brand through their blend of coffee, and the more aggressive of these entrepreneurs, such as Starbucks were able to expand nationally (Roseberry 1996: 771)