It is widely accepted that dietary intake of fruits and vegetables is inversely related to the incidence of chronic disease, including cardiovascular disease, cancers, obesity, and type II diabetes mellitus.1 Government and intergovernment agencies have widely promoted consumption of fruits and vegetables to improve health outcomes and reduce the medical burden. Horticultural breeders andmarketershavealsoseenthecommercialopportunityincrop improvement. Dietary polyphenols are principal candidates to explainthehealth-protectiveeffectsoffruit,vegetablesandbeverages derived from them.2,3 However, the nexus between in vitro bio-activity and food polyphenol composition is still under debate.4−6