NIVEA brand is one of the most recognised skin and beauty care in the world. Marketing team of NIVEA set specific objectives that match between man and beauty become NIVEA FOR MEN which attract customers both men and women to buy NIVEA FOR MEN and NIVEA brand has always stood for good quality products that are reliable, user-friendly and good value for money, this helped them set specific targets for increasing sales, growing market share and improving its brand image. In 2008, when NIVEA preparing its marketing plan to reluanch NIVEA FOR MEN, the marketing plan that they used are past performance and forecast data to create a new marketing strategy.