Another theorist, Frederick Herzberg (1959), carried out a large-scale survey into motivation in American industry. The results of his survey led him to develop a 'two-factor' theory of motivation. Firstly, he established that if an employee's basic needs (such as a suitable working environment and a basic rate of pay) were not met, then this creates a source of dissatisfaction. Herzberg termed these 'hygiene factors'. On the other hand, the presence of less tangible factors, such as the provision of challenging work and recognition for doing well, can create or increase work motivation. Herzberg termed these 'motivators'.
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Another theorist, Frederick Herzberg (1959), carried out a large-scale survey into motivation in American industry. The results of his survey led him to develop a 'two-factor' theory of motivation. Firstly, he established that if an employee's basic needs (such as a suitable working environment and a basic rate of pay) were not met, then this creates a source of dissatisfaction. Herzberg termed these 'hygiene factors'. On the other hand, the presence of less tangible factors, such as the provision of challenging work and recognition for doing well, can create or increase work motivation. Herzberg termed these 'motivators'.Read more: http://businesscasestudies.co.uk/royal-bank-of-scotland/motivating-through-total-reward/what-is-motivation.html#ixzz40iVTqgtG Under Creative Commons License: Attribution Non-Commercial Share Alike Follow us: @BizCaseStudies on Twitter | bizcasestudies on Facebook
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