For some companies, the cost to deliver a quality product can account for as much as 40 percent of the sales price. For a company whose annual revenues are $100 million, and whose operating income is $10 million, the cost of quality is approximately 25 percent of revenue, or $25 million. If that company could reduce its cost of achieving quality by 20 percent, it could increase its operating income by $5 million — or 50 percent of current operating income. No wonder former Motorola CEO Bob Galvin was once quoted as saying that leaders must take quality to a personal level in order to create lasting improvements.