Competition Orientation refers to llgitstic services
enterprises could adapt the market variances and develop
reasonable prices under the competition situation and as a
result, to achieve the targets on enhancing profits, expanding
sales and increasing market shares. It includes pricing based on
Prevailing price or Competitive price. Prevailing price refers to
the average price in the industry or the price carried out by
competitors. However, Competitive price always utilized by
enterprises who have sufficient financial supports or unique
advantages. During pricing process, competitive price and
estimated price are compared and then the quality and costs of
service are also compared between competitors and the
enterprise itself. Thirdly, distinguishing features and
predominance and market position are determined. Finally, the
price is determined based on all the factors above.