Price-To-Win Goals
Price-to-Win identifies the correct balance of capability that can be delivered to the customer at the value the customer wants. Price-to-Win provides management insight for:
Competitive positioning
Strategic partnering
Risk tolerance
Customer relations
Optimal bid strategy
This information is derived by:
Market inputs
Engineering identification of viable alternatives
Engineering architectural design of each alternative
Cost and risk analysis of alternatives and risk alternatives
Price analysis (cost and price are two different issues)