Personality is often a big talking point in Thailand. Perhaps not in ‘formal’ concepts but almost always in conversation and gossip, especially in the workplace.
So understanding some of the aspects of Thai personality is always useful, even if it does not cover all situations.
The best introduction to the Thai personality can, in our opinion, be found here. Father Niphon’s study is neatly categorised in nine domains including Ego Orientation, Grateful Relationship Orientation, Fun-Pleasure Orientation, and Achievement-Task Orientation, all of which are important to understand in the Thai workplace.