In Russia, the most expensive cars sell best, and Russian big spender do not ask for credit!
Alexandra Melnikova, an automobile analyst, says Russians' love the flashy cars is no differant from that in other emerging economies such as china, where the way you look is very important.
Spending is in, and saving is out.
A luxury car has become absolutely necessary for Russian businessmen in a market where, she says: 'It is important to compete on the same level.
If you drive an off-the-peg luxury car, not enough people will look at you.
Nearly all of Rolls-Royce's Russian clients insist on something custom-made.
The first gold Rolls-Royce is already in Moscow.!
Financial Times.