The 1st creativity myth
Only artists (inventors, designers, art directors etc.) can be creative, but not analytical types like CEOs, lawyers, doctors, educators or scientists
The fact about creativity
Creativity is much broader and more universal than what people typically consider the artistic fields. Creativity is using your imagination to create something new in the world. It comes into play wherever you have the opportunity to generate new ideas, solutions, or approaches. (Kelley & Kelley 2013)