The answers to question, “On what occasion do you purchase coffee?”, 72% of the
respondents said they purchase coffee for the daily consumption, while 8% said they purchase
coffee for other goals.
The questionnaire showed that 64% of the respondents purchase their coffee at the
hyeprmarket and supermarket, 24% of the respondents purchase coffee from the corner shops,
and 12% purchase coffee from the market. As for the coffee made, we could see that 48% of
the respondents prefer the Jakobs made, 24% purchase the Elita made, 16% purchase the
Amigo made, 8% purchase the Tchibo made, and 4% purchase the Amaroy and Lavazza
mades (Fig. 2).