1. Find a cause-and-effect connection
A sales dashboard has a measure that works as a warning signal. When this KPI goes into the red zone, it doesn't just fix the problem. It find a cause-and-effect connection between what has happened and the higher-level business objectives and priorities that form a strategy. By doing this, you are one step closer to the actual management.
2. Suggest an action plan
On the previous step you found success drivers of a certain sales process, also called a Critical Success Factor. Now you have a bigger picture of what's actually going on in the business and how a faraway strategic plan is actually linked to the sale. Come up with a plan that will make a change real.
3. Convert a metric into a KPI
A sales dashboard is built on metrics, not KPIs. The difference is that a metric just shows the current performance of sales, while a Key Performance Indicator (KPI) also shows what you want to achieve. Make sure that important steps of your plan are linked to KPIs and each KPI has a target value.
4. Align a strategy to sales
Any business objective should be aligned with the goal of making a profit, e.g. improving sales or managing costs. Seeing this connection will help to focus a strategy on what actually matters. Make sure that you can build a cause-and-effect connection between the objective of improving profits and other objectives.
1. Find a cause-and-effect connectionA sales dashboard has a measure that works as a warning signal. When this KPI goes into the red zone, it doesn't just fix the problem. It find a cause-and-effect connection between what has happened and the higher-level business objectives and priorities that form a strategy. By doing this, you are one step closer to the actual management.2. Suggest an action planOn the previous step you found success drivers of a certain sales process, also called a Critical Success Factor. Now you have a bigger picture of what's actually going on in the business and how a faraway strategic plan is actually linked to the sale. Come up with a plan that will make a change real. 3. Convert a metric into a KPIA sales dashboard is built on metrics, not KPIs. The difference is that a metric just shows the current performance of sales, while a Key Performance Indicator (KPI) also shows what you want to achieve. Make sure that important steps of your plan are linked to KPIs and each KPI has a target value.4. Align a strategy to salesAny business objective should be aligned with the goal of making a profit, e.g. improving sales or managing costs. Seeing this connection will help to focus a strategy on what actually matters. Make sure that you can build a cause-and-effect connection between the objective of improving profits and other objectives.
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