One can hardly neglect the fact that BMW badge has become one of the most recognizable logos in the world. However by 1917 when Bayerische Motoren Werke was officially licensed by Franz Josef Popp, the company was a part of Rapp Motoren Werke. However Popp decided to make a move and BMW became an independent enterprise. The only thing left was to find clients. So the company already had its named but it still didn’t have a logo. The same year new trademark was registered under No. 221388 featuring circular design which was actually similar to Rapp logo. However new badge had BMW letters on it body located on the very top of the ring.