Significance of the Study
This study can have a significant importance. Apart from being a spring board for other researchers'studies, estimating the demand functions of Ethiopian coffee along with its competitors assists in making relevant policy and strategy recommendations. Furthermore, identifying the important strengths and weaknesses of the determinants of national competitiveness on the diamond model can also be used as a clue as to where the government should focus in its efforts to improve the competitiveness of the coffee industry in particular and the nation in general in the global market. It can also be of help in the preparation of future plans on a better information base