The extension service will have the very real possibility of selling SMS broadcasting services to clients supporting the farming sector, such as banking institutions (to send messages, technical and price information, and loan repayment reminders to borrowers) or input suppliers (to promote products, remind farmers to buy inputs, and respond to pest, disease, and plant/animal nutrition issues). Sales of such services, along with the collection of price data, may best be done by the private sector or suitably incentivized individuals.