Starbucks has strengths as a brand has a story and global success. Especially from the employee, Can be created as a selling point to Starbucks. In addition, Starbucks realizes the customer changed the age trend. Young entered the coffee shop more. Make Starbucks has added a variety of drinks more. To expand the customer base from 20-45 years of age, increase the minimum starting age group is 16 years old.