This model includes the series of activities related with employees, people and organization and technology as well.
According to this model, relationships process with external environment. Because when customer wants to start selling process or wants to interact with organization, external environment directly affects the customer experience. External environment also affects the planning process of the organizations.
Now as you can see in the figure that customer experience affects three activities future: customer proposition, customer management activity and measurement.
Customer proposition means something that a company offers to customer against the price. Customer management activity is a process of capturing customers, start with targeting, conversation, selling and end with retaining or winning back the customers. Customer management activity affects customer’s experience that how a company acquires, retains a customer and also penetrates. Finally measurement process also affects the customer experience.
People and organization have relation with planning process, customer proposition, customer management activity and measurement. Because CRM start with people and end with people.
Infrastructure deals with organization in a sense of technology, customer information and process management.
One big thing is that each activity, people, organization, process and technology has dual effect and inter correlated with each other.