Source: Authors’ own creation with data provided by the panel of experts
4.6. Rating decisions and TV production companies and operators Two representatives of audiovisual production companies stated that they do not label programmes, except when this is explicitly required by the TV operators, because it is television broadcasters who, according to legislation, are obliged to rate and label programming before their broadcast. In any case, the TV channel’s production representative in the production company is the person ultimately responsible for making sure content suits the target audience. Both representatives point out that, on occasions, a same programme that is aired at different hours –when there are repetitions or they are broadcast on the different channels owned by the media group– receives a rating that is not adapted to its retransmission in “protected hours”. There representatives insist that rating is the responsibility of TV broadcasters and not of content providers. ONO’s expert says that they do not rate or label contents because they are just content distributors for TV networks and the latter are the ones who should do so. However, this operator has a databasemanaged by the company Inout, which manages the rating and labelling information supplied by broadcasters. Only occasionally, when it comes to video on demand content produced directly by ONO, the latter labels contents following the recommendations of the Self-regulation Code. With regards to pay television, all the experts consulted for the research recommended active parental control, as they believe children can watch any of the contents offered in this mode of television when they are not accompanied by adults: regardless of whether the content is appropriate for their age or not. In this sense, the experts recommend parents to use parental control systems that allow them to block certain contents and control what children watch.
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