Supervising and directing 2 persons and 23 persons in supporting roles (Telemarketing).
• Liaising with partners: American Express Citibank and 5 major local / international banks.
• Analyzing developing and implementing strategic and marketing plans for:
o Business to business (Credit Card & Bank).
o Business to customer.
• Ensuring accountability and profitability through ROI management.
• Setting up being accountable for and developing the telemarketing team at the sponsor’s site.
• Coordinating internally and externally with advertising agencies and suppliers.
• Assisting local and regional office (Singapore) concerning portfolio management and financial analysis.
• Handling new business pitching and presentation.