The ultimate goal of a TQM effort is to satisfy not only the shareholders but also the customers, staff, business partners, and suppliers. An effective total quality effort will require the participation of everybody in the company or organisation [30, 41] and good communication with other departments is important to get richer information [41]. Communication clarifies expectations and is supported by continuous improvement effort from all in the organisation to meet those expectations [3]. In a TQM effort, all members of an organization participate in improving the processes, products, services and the culture in which they work. Every employee has valuable and valid knowledge of how their particular job could be done better, and when these ideas are appreciated in a supportive environment then, and only then, can there be a total organization awareness of the employee’s effect on the product or service. This helps prevent resistance to change, as employees feel empowered to improve their condition instead of feeling trapped in a situation where their suggestions are not valued. However, the entire total quality effort must be planned and managed by the company’s management team [42]. Most quality management