A multifunctional team worked together for the rest of the conference to work out many of
the details of implementing the new process. With top executives from both companies committed
to rapid adoption, and building on P&G's experience with two other retailers, implementation of
CRP took less than two months in total. In April 1988, P&G began shipping products based on retail
demand data, placing orders automatically for the retailer. Information on demand was
transmitted via fax and phone until EDI links were established.