3. Hong Kong Market Analysis
3.1 Competitive landscape
Budget airline market is a growing market in Hong Kong and there are many competitive companies that are trying to seek a profit in this market. Currently, there are 12 budget airlines in Hong Kong, offering flights to 22 destinations, lagging Singapore, which offers 62 destinations. In addition, budget airlines have had a higher growth rate than full-service airlines. Comparing 2012 to 2003, full-service carriers grew 56% in Hong Kong, but budget airlines grew 1,465%, albeit from a very low base. Therefore, it is worth investing in budget airliness, although the market is competitive.