Ted Baker's founder and CEO, Ray Kelvin, started his first store in March 1988 in Glasgow, and opened further stores in Manchester, Plymouth, and Nottingham.
In 1990 Ted Baker opened a store in Covent Garden (with additional stores in London's Soho, Nottingham and Leeds) and Kelvin bought the company outright from part-owners Goldberg and Sons.[3] A new range, Ted Baker Woman, was launched in 1995.