Studies have also shown that salivation to food cues is
greater in obese people than in people of normal weight
Electronic copy available at: http://ssrn.com/abstract=2490470
20 JOURNAL OF CONSUMER RESEARCH
(Epstein, Paluch, and Coleman 1996), in dieters versus nondieters
(Herman et al. 1981; Legoff and Spigelman 1987),
and in those gaining versus maintaining their weight (