In this study we focus on the perception of commercial brands. The importance of brands has been recognized, in the staggering growth and competition of markets, since they serve as a differentiation factor and thus creating competitive advantage over the numerous equivalent associated products (McClure, 2004). Brands are not only classified by their functional benefits, but also by their emotional and self-expressive ones (Aaker, 1996). It‘s the conjunction of all these that builds the value of a brand and in turn, affects people‘s economic decisions (Schaefer, 2006)