scattered throughout Milan and Verona. He watched in awe as the baristas ground the beans, pulled the shots of espresso, foamed the milk, and served up a hot, steam- ing beverage unlike any he d ever seen. What he did next is now business history. He took what he saw, im- proved upon the idea, and implemented it as Starbucks. In 2011, Schultz was named Fortune magazine's Business- person of the Year. To me, he's one of the greatest copy- cats in business history.