Home Depot and Lowe’s are both well-known home improvement retailers that
were recently forced to regain their footing after experiencing a two-year slump due to
the U.S. housing crisis and recession. The purpose of this paper is to explore the way in
these two similar companies through identifying and comparing them in the following
topic areas: their approach and effectiveness at perception management; their human
resources practices; their finances; their approach to social responsibility; and their ability
to articulate an effective strategic plan